Joy Beth, with over a decade in the beauty industry, specializes in making women look and feel naturally beautiful. She emphasizes the importance of hair in a woman's confidence, health, and vitality. Growing up in a ballet studio and studying biology, anatomy, and psychology in college, Joy developed a deep understanding of health and body awareness. After earning her cosmetology license, she worked in luxury salons in South Florida, where she adopted a natural approach to beauty services.

Joy's unique "skincare for hair" method and focus on scalp health have transformed hundreds of clients' hair from weak and dull to strong, shiny, and healthy. She excels in creating customized, natural-looking hair colors that adapt beautifully through the seasons. Joy also specializes in grey blending, seamless grow-outs for over-processed blondes, and personalized looks highlighting each client's uniqueness.